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• Dwight Howard, NBA Houston Rocket’s star center in the building!

  May 16 2016

  We’re humbled and honored to have worked with Dwight since we opened the first store in Charlotte, NC almost a decade ago.  There is not...

• Dallas Cowboys Dez Bryant and Orie Lemon of Tampa Bay, Styled by Lizzie Pure at Pure Houston, Houston Galleria Mall

  Jan 09 2016

  It's an honor and a privilege to have such an amazing Pure family all over the world, I just love when out of town family members fly in ...

• The humble and generous Mr. Kevin Gates visits Pure Atlanta

  Dec 13 2015

       It's always an honor and a privilege to spend time with the many gifted artists that comprise the Pure Family.  Kevin Gates is par...

• Arctic Premium is now available at PureAtlanta.com

  Dec 06 2015

  I'm so excited to announce a restock of one of my favorite brands to PureAtlanta.com.  Artic premiums is amazing in fit and unique in mo...

• Godspeed New York now at Pure Atlanta, Pure Charlotte, and Pure Houston

  Nov 24 2015

  I’m really excited to introduce GodSpeed to the Pure product mix for the holiday 2016 season in all cities.  I chose Godspeed from all o...